We look into multiple data points to determine company similarity score. These data points include:
We utilize an in-house Large Language Model (LLM) to analyze website content and categorize companies based on keywords.
We identify competitors by checking if companies bid on the same keywords and appear in similar ad spaces on search engines.
We compare main keywords from company descriptions to find similarities between businesses.
We look at industry-specific skills and technologies used by employees to identify similar companies.